Hey there, style icons and color adventurers! Welcome to a vibrant chapter in our beauty book. Today, we’re zeroing in on a topic close to many of our hearts (and heads!): keeping that gorgeous hair color looking as fresh and lively as the day you walked out of the salon. Whether you’re rocking a classic chestnut shade, a bold platinum blonde, or a rainbow of pastels, maintaining the integrity and brightness of your color is crucial. So, buckle up as we dive into the best practices, products, and pro tips to keep your colored tresses in tip-top shape. Let’s keep that color turning heads, shall we?
Use Color-Safe Shampoos and Conditioners: Opt for sulfate-free, color-safe shampoos and conditioners. Davines has a great range of products specifically designed for colored hair. Their ‘Minu’ line, for example, is excellent for color-treated hair, helping to extend the vibrancy of your color.
Wash Less Frequently: Try to reduce the frequency of hair washes. Washing your hair too often can strip it of its natural oils and color. When you do wash your hair, use lukewarm water instead of hot water.

Use a Heat Protectant: If you use heat styling tools, always apply a heat protectant beforehand. Excessive heat can fade hair color quickly. Davines’ ‘Melu’ heat protecting shield is a good option to protect your hair from heat damage while maintaining its shine and color.
Avoid Sun Exposure: Just like your skin, your hair can be damaged by the sun. UV rays can fade hair color and dry out your hair. Wear a hat or use hair products with UV protection when you’re out in the sun for extended periods.
Deep Conditioning Treatments: Regular deep conditioning treatments can help keep your hair hydrated and vibrant. Consider using Davines’ ‘Nounou’ hair mask, which is specifically designed for highly-processed or brittle hair.
Limit Chlorine Exposure: Chlorine can cause significant color fading. If you’re a swimmer, wear a swimming cap or pre-soak your hair in clean water before entering the pool. After swimming, wash your hair immediately to remove any chlorine residue.
Cold Water Rinse: Finish your hair wash with a cold water rinse. This helps to seal the hair cuticles, locking in the color and adding shine to your hair.
Regular Trims: Regular trims help to remove split ends and prevent breakage, keeping your hair looking healthy and vibrant.
